Art Direction in a Nutshell

A post in Design Shack teaches you how to make a presentation on power point. If you follow the tips... the presentation will very well look professional-- even if you're not. I love it!

Part one here and part two here

Like I said, it's Art Direction in a nutshell. If you're still using comic sans for instance... it's so unprofessional. It's a kiddie font that you used in grade school to send emails to your friends. Using that for a presentation gets you a minus in credibility at once. Here's my favorite video about fonts here. It makes me laugh every time.
Splashing Photoshop filters left and right is just insanity. There is no form. Art doesn't have to be so cerebral like a deep dark secret hidden under each brush stroke, waiting to be revealed by the correct person like a treasure hunt. Tori Amos coined it: "What's so amazing about very deep thoughts?" A presentation is not an art gallery. If nobody understands what they are looking at... well... bye-bye audience.

I was trained under a strict Creative Director who I will always credit for the skills and maturity I have now. He made sense about art, though method of course could have had more finesse. The basic tips that Design Shack shared covers a whole spectrum of graphic design today. As simple as photographs, quick editing, point of sale artworks and layout... and many more will be way easier on the eyes. I have to point out that the distance of your eyes to your brain should describe the speed of translation from what you see to what you understand.

Little Rock Stars

Deviant
Unique
Special
Different
Self-expression

Have you ever thought of just being yourself instead of being a self-proclaimed deviation to the norm? Be gothy, be emo, be something that makes people raise an eyebrow. Use Neon dye, use heavy eyeliner. Exaggerate. Walk naked.

If you are TRUE to yourself, why would you want to be just like everyone else who is calling attention for their uniqueness?

Everyone is different in their own way.
Be different by being you.

Be true!
Be honest.
Stand for what you believe in.
Be REAL.

Only Lady Gaga can do Lady Gaga. =)

Marshal of Art

Art has purpose.

Whether to present a feeling or to describe... it will always stand for something. Thoughtless mishmash of beautiful yet meaningless images and color are in the end still thoughtless. It's my thing on "abstract art". Tell me what is abstract art, if your art has nothing behind it... it's trash. Not art. Even an elephant with a paintbrush can create a kind of art.

Trash art is in fact a kind of art. There was meaning behind it-- yes a description of what is 'trashy', or evolved from trash. So come on. Don't use 'abstract' as an excuse for art. Artists are allowed their own form of expression, always. However if you can't express yourself in a way that people understand (for example, the response is a cartoony HUH?!?) how is that art?